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May 19, 2021 2 min read
May 19, 2021 3 min read
In celebration of Iceland's independence day of 17-June-1944, we take a look at how the majestic, hardy and noble Falcon has come to embody the Icelandic spirit.
May 19, 2021 2 min read
You know those dreams you used to have as a child… with unicorns in the sky and the power of the wind beneath your wings? With magical trolls as your best friends and some pending evil to ward away.
I believe that part of our childhood fantasy lives on forever.
May 19, 2021 3 min read
May 19, 2021 2 min read
Soft shapes, sharp lines, light and shadow invite viewers to observe the emergence of Rán, the Norse sea goddess who inspired our latest collection.
May 19, 2021 2 min read
There is no love greater than a mother’s love.
And Mother's Day is the perfect day to show your mother you feel just the same!
As an extra gift this year, Aurum will also include a gorgeous selection of chocolates from leading Icelandic chocolatier HR, crafted by Hafliði Ragnarsson.
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