"Wearable works of art"

Always elegant and polished, unique, and wild. I feel it captures many of the things that make Iceland itself beautiful. I love the detail in each piece as well as the delicacy and minimalism

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"Incredible customer service"

This store has absolutely beautiful jewelry and INCREDIBLE customer service. Such a gem in Reykjavík! They went above and beyond any expectation to help me. 100% recommended!!!!

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"Best jewelry in Reykjavik"

I am a bit of a jewelry fanatic. I think I went into every jewelry store along Laugavegur while there and this one was my favorite. The designs are all inspired by nature and are just gorgeous. They have dainty things and more statement pieces. Its all very beautiful and made there in Iceland.

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"Beautiful and unique jewelry"

I loved this store so much I went twice! The jewelry is beautiful! Everything is made and designed in Iceland. Each piece has a very specific theme inspired by the beauty and wonder of Iceland. The young lady that helped us was very sweet. She even remembered us when we returned the following day. I’m so glad I found this store. Now I have several eye catching pieces that I can wear with anything. If you like statement jewelry, then you have to visit Aurum. Each piece comes in a container that looks like a stone.